A wholesome new brand for a wholesome studio
Inspired by the people behind the games, we developed a brand that is as warm and thoughtful as the studio itself.
visual identitybrandingdesignwebsite
The team at ustwo games were in the market for a brand refresh, to help distinguish themselves from their sister design agency company, also called ustwo. The core logo had to remain, but everything else was up for grabs.
Containing the logo in an organic-yet-dynamic shape enabled us to create a brand that stays consistent but has the flexibility to keep it fresh.
The Core Brand
Built to feel like ustwo games, not copy ustwo's games.
We took cues from the games (the geometric calm of Monument Valley, the soft abstraction of Alba) and created a system that nods to the titles.
A palette of natural pastels paired with playful geometric forms gives the brand flexibility and character, like a box of Lego* pieces you can build anything with.
*Other educational building toys are available.
People First
ustwo games is defined by its people, so we put real team members at the centre of the visual identity, using honest, warm photography that celebrates the personalities, craft and care behind the studio.
It’s not stock. It’s not staged. It’s the humans who make the work possible.
A Studio Website That Feels Like a Team, Not a Machine
The website is where visitors meet the studio before they meet the games.
A story-led structure, human tone of voice and generous use of photography bring that to life, creating a digital home that feels collaborative, thoughtful and quietly confident.
Exactly like the studio itself.
