We found three real players, turned them into heroes, and gave them the recruitment-style treatment, complete with stats, call signs and years of service.

Each image told its own story of loyalty and firepower.

And, with a fresh icon suite lifted from the game, the campaign looked as authentic as the community it celebrated.

We took care of this campaign from end-to-end - From the campaign concept, to the photography, to the retouching and delivery of the final assets.